The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. A month after introduction, the first iteration of 1,600 pairs had yet to sell out.Analytical cookies are used to understand how visitors interact with the website. To promote exclusivity, the two are making limited batches, but a rollout of more colors is planned. Teitelbaum plastered LA with cheeky advertisements to start. Teitelbaum, who designed the shoe, added a natural cork insole for extra support. That’s how the $130 slip-on shoes are made. Chris Pizzello/Invision/APīraverman and Teitelbaum are grinding down the sex toy defects into millimeter-sized cubes of thermoplastic elastomer, a mix of rubber and plastic that lends itself to injection molding. Gabriella Villanueva, clockwise from left, Marina Medina, Gladys Sibrian and Margarita Enriquez assemble Plastic Soul shoe packages at the Doc Johnson factory.

The shoes were introduced in white last month and weren’t a sold-out-in-seconds phenom online or in several retail stores around the world.

“Something like 28% of the sales are going to women,” Teitelbaum said. He said he took on the shoe collaboration not as a garden variety publicity stunt but to promote sex positivity through fashion and innovation. Chris Pizzello/Invision/APīraverman isn’t sending a lot of sex toys to landfills and is able to reuse some of the base material from his manufacturing rejects, but he was happy to figure out what to do with the rest. Getty Images Plastic Soul shoes were introduced in white last month. Adidas Yeezy Foam shoes seen during Paris Fashion Week. He met with an adult film company, which put him on to Doc Johnson. Before the pandemic, he was looking for something new. Teitelbaum is a collaboration king with elevated Ed Hardy, Lil Peep and Juice Wrld hoodies, T-shirts and other merch under his belt. So it was a cool product, a really interesting way to get Doc Johnson on board with something that I would never ever do,” Braverman said from the company’s headquarters in the North Hollywood neighborhood of Los Angeles. Chris Pizzello/Invision/AP Plastic Soul shoes have been compared to Yeezy shoes. The rest of the shoes are made of non-bleach EVA, a petroleum-based foam that’s difficult to recycle. And it doesn’t particularly live up to its own marketing hype as a major sustainable option, but the two Los Angeles businessmen are proud nonetheless. More than two years in the making, Plastic Soul has yet to create the buzz of a Yeezy or the kicks of other titans in sneaker culture. The shoe is the brainchild of David Teitelbaum, founder of Rose in Good Faith, and Chad Braverman, chief operating officer for Doc Johnson, the adult toy company his father founded in 1976. Chris Pizzello/Invision/AP Streetwear label Rose in Good Faith and sex toy company Doc Johnson partnered to create a shoe derived in part from unused, defective amusements that come off the manufacturing line as misfits. Plastic Soul shoes are made of about 15% sex toy. The rest is non-bleach EVA, a petroleum-based foam that’s difficult to recycle. Looking a lot like Merrell’s popular Hydro Moc or Yeezy’s Foam Runners, Plastic Soul is about 15% sex toy. Sex toys and shoes? Try, sex toys IN shoes.Ī little streetwear label has partnered with a giant in the adult toy industry to create a shoe derived in part from unused, defective amusements that come off the manufacturing line as misfits.

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